The Lawn Tennis Association (LTA) is the national governing body of tennis in Great Britain. The organisation was founded in 1888 and seven-time Wimbledon champion William Renshaw was elected as its first president.
As the governing body, the LTA’s overall purpose is to grow and sustain the sport. The success of British tennis is tracked by five headline measures of success: 1. Number of members of registered places to play 2. Number of British tennis members 3. Number of regularly competing juniors 4. Number of International A Matrix juniors 5. Number of players in the top 100. These measures of success gives a regular snapshot of the impact of work the LTA does and helps the organisation understand through trends the progress over a long period of time. The LTA’s focus is to develop participation growth to help more people play tennis.
The approach to growing participation is based on investment in four main areas: 1. Places – Investing in places to play at parks, clubs, schools and tennis centres 2. People – Supporting the people who make tennis happen, including coaches, volunteers and club officials 3. Programmes – Developing programmes including LTA Mini Tennis, Cardio Tennis and Tennis Xpress 4. Promotion – Bringing together the places, people and programmes to show how tennis is a fun affordable, family sport which is a great way to get fit.